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Middleton hotel metrics show mixed signals; commissioners discuss event spillover
Summary
At the Jan. 21 meeting commissioners heard that December RevPAR index was 102 and that Middleton's December occupancy was 34.1% (up from last year); ADR was down about 2.1% year over year. Commissioners discussed potential spillover from major events including Coldplay and the NFL draft.
Commissioners received an industry update at the Jan. 21 Middleton Tourism Commission meeting that showed mixed hotel performance and uncertainty around large upcoming events.
Hotel staff reported a December RevPAR index of 102, which they said was the metric the commission had been watching. The report to…
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