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Destination Madison highlights marketing wins, Middleton landing page and workforce initiatives
Summary
At the Jan. 21 Middleton Tourism Commission meeting, Destination Madison presented its 2024 annual report, reporting record website and social metrics, a Chicago market campaign, new inclusion and workforce programs, and new Middleton-specific promotions including a dedicated landing page and quarterly partner meetings.
Destination Madison presented its 2024 annual report to the Middleton Tourism Commission on Jan. 21, outlining marketing gains, partnership initiatives and new Middleton-focused promotion plans.
Destination Madison President and CEO Eli Westmichan told commissioners, "We all want more visitors," and said the organization's strategy centers on elevating the destination, attracting diverse sports and conventions and working closely with community partners. He said staff are focusing on points of difference to encourage visitors to both stay and spend locally.
Kate Dale, EVP for brand strategy and communications, described audience targeting that breaks visitors into three segments — "Active Traveler," "CultureSeeker" and "Casual Getaway" — and detailed a…
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