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Hotel report: Middleton sees event-driven bookings as business travel lags
Summary
Commission staff reported that transient bookings are primarily event-driven, business travel remains weak and group business is sustaining occupancy; staff flagged tariffs and international tourism uncertainty as headwinds and said full STAR and finance data will be presented in May.
At the April 15 Middleton Tourism Commission meeting, staff reported that hotel occupancy is being driven primarily by events while business travel remains "just barely existent," and cautioned that international tourism and trade-related economic shifts could affect demand.
Speaker 1 delivered the hotel report, saying transient bookings remain "primarily event related" and that group…
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