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Hotel operators report weaker revenue, blame changed football schedules and new inventory
Summary
Hotel representatives told the Meltzer Tourism Commission that late Q2 and Q3 revenue lagged expectations, citing altered football kickoff times, aggressive OTA pricing and new downtown rooms; staff said marketing adjustments and targeted group outreach will be priorities heading into budget season.
At the Meltzer Tourism Commission meeting on Oct. 15, local hotel operators reported that third-quarter room revenue and demand fell short of expectations, and they warned the shortfall is complicating budget work for next year.
Commission participants who spoke during the hotel-updates segment singled to two recurring pressures: a drop in business-transient bookings and a change in football-game kickoff times that has reduced weekend stays. “Football this year has not been helpful,” one hotel representative said, adding that when games are pushed earlier some…
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