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Consultant tells Middleton commission to add staff, press Destination Madison for fairer benefits
Summary
A DMO Pros organizational assessment recommended Middleton add a community-marketing staffer, improve commissioner orientation on room-tax rules, and renegotiate or clarify the 17% Destination Madison partnership to secure visibility proportional to Middleton’s investment.
Bill, a consultant with DMO Pros, told the Middleton Tourism Commission on Nov. 18 that Visit Middleton is performing solidly for its budget but needs better community engagement and at least one additional staff member to execute outreach and marketing.
"It's all we do. It's all we've done for 30 years in business," Bill said as he opened an organizational assessment that covered structure, office efficacy and the city's partnership with Destination Madison. He said the city's model — a DMO operated as a city department — is uncommon but can work if the office has entrepreneurial latitude and access…
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