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Zoning Board Allows Larger Building-Mounted Sign for Brentwood Nursing Home at 56 Liberty Street
Summary
The Danvers Zoning Board granted a variance/waiver under section 37 allowing Brentwood to replace its existing 22-square-foot wall sign with a 39-square-foot building-mounted sign atop the facility, finding no substantial detriment; the freestanding corner sign will remain.
The Danvers Zoning Board of Appeals granted a variance to Brentwood Properties LLC to install a larger building-mounted wall sign at 56 Liberty Street.
Clark read the application for a variance/waiver under section 37 of the zoning bylaw. Attorney Nancy McCann, representing Brentwood Properties LLC and the Brentwood Nursing Home, told the board the federal of the request was to replace an older wall-mounted sign with a 33-foot-long sign reading "Brentwood Rehabilitation and Health Care Center" with a leaf logo; the freestanding corner sign (about 19.5 square feet) will remain in place.
McCann said the existing wall sign measured about 22 square feet and the proposed wall sign would be 39 square feet to accommodate the name and logo. She described the change as an update, saying, "we simply want to change the existing older 10 year old sign now, update it, move it to the top of the building, and replace the lettering." Board members asked about illumination; McCann said the letters would be individually illuminated and that the lighting was intended to be inward-facing so it would not create an external arc of light. John Akins, acting administrator for Brentwood, confirmed the current letters are not internally illuminated and that ground fixtures have provided some visibility.
Members discussed prior relief granted in 2014 and a 2016 modification and noted that under the town’s current sign bylaw signage in R-2 residential districts is limited. McCann explained that the bylaw’s treatment requires variance/waiver review with the board making a "no substantial detriment" determination.
After deliberation the board found the proposed sign to be a modest, more readable replacement appropriate for a long-established nursing-home use in the R-2 district. Corinne Doherty moved to grant the variance/waiver under section 37; the motion was seconded and carried on a unanimous voice vote. The board did not record additional conditions at the meeting.
