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Committee rolls out outreach plan ahead of March 11 vote: flyers, ParentSquare, preschool contacts and community forum videos
Summary
The facilities committee reviewed a multi-channel outreach plan for the upcoming bond/election: an informational flyer to be finalized at the Tuesday board meeting, preschool and daycare outreach, ParentSquare messaging cadence, social media reels, targeted volunteer distribution and school signage reminders for voting day (March 11).
Committee members spent substantial time planning community outreach ahead of the March 11 vote on warrant articles. They agreed to finalize an informational flyer for review at the Tuesday school board meeting and to use a mix of channels — ParentSquare district messages, paper flyers, preschool contacts, community forums, PTA nights and social media reels — to reach families and residents.
Data and tactics: Speaker 5 reported a recent ParentSquare message delivered 3,476 emails with 2,352 opens, a metric the committee said could justify relying on digital messaging while still distributing paper copies where digital reach is lower. Speaker 9 said they have a preschool contact list and will distribute flyers to reception desks when preschools agree. Members also discussed using school electronic signage the week before the election to display reminders such as "Tuesday, March 11."
Volunteer organization and compliance: The committee planned volunteer-driven distribution (board members taking batches of flyers) and short, targeted presentations at community venues. Members emphasized avoiding electioneering and keeping materials factual; Speaker 9 and others said outside groups may share materials provided the flyer is not advocacy but informational. The group agreed to use a combination of scheduled ParentSquare messages (perhaps weekly until election day) and concentrated door‑to‑door or visible sign placement in late February/early March to maximize turnout.
Next steps: committee members will bring the near‑final flyer to the Tuesday board meeting, assign volunteer tasks there, ask consultant/administration to schedule ParentSquare messages and use short video reels at the community forum to emphasize the bond. Members volunteered to provide additional distribution points (restaurants, rotary, community centers) and to put signage at highly visible school locations the week before the election.
