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Tourism consultant briefs Greene County on ‘Be Here’ campaign, AI-personalized website and strong 2025 metrics
Summary
A marketing presentation outlined Greene County’s ‘Be Here’ tourism creative, a planned May 2026 website rebuild with AI-driven personalization, and 2025 performance figures including roughly 725,350 website sessions and high email open and video-view metrics.
Tim Calibert, owner and president of The Workshop, told the Greene County Legislature that his firm’s ‘Be Here’ creative concept has driven a year of content capture and boosted the county’s online performance. He said the county will receive a full website rebuild—mobile-first, accessible and with AI-driven personalization—targeted for launch in May 2026. Calibert described the AI as a site “host” that helps visitors find content tailored to their interests (families, couples, camping, dining) rather than a conversational chatbot.
Calibert walked legislators through performance numbers he said underpin the strategy: about 725,350 website sessions from all sources and roughly 533,000 total users, with 54% of users coming from organic search. He highlighted video and social metrics—hundreds of thousands of video views, more than a million impressions, and 150,000 emails sent with a reported open rate of about 39%—as indications that the county’s content is resonating and that paid and earned media placements are amplifying reach.
He discussed the mix of tactics used—organic social, paid social, influencer (or “creator”) partnerships selected for audience fit, targeted paid media rather than banner ads, and email marketing to retain and convert visitors. He noted a paid-media click-through rate he characterized as well above benchmark and described the approach as iterative: the team heat-maps attention and adjusts creative and placements monthly or quarterly.
Calibert said the county’s travel guide for 2026 is in progress for early- to mid-year release, that the firm plans an office in the county in 2026 to support ongoing work, and that the website’s timing is important because aggregate AI search results increasingly route attention away from individual sites unless the underlying content is authoritative. He invited additional questions through county staff.
The presentation was informational; no formal legislative action accompanied the briefing.
