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Simsbury community media asks for donations as subscription revenue falls
Summary
Representatives at the Simsbury ceremony asked for public donations to sustain local community media, saying their subscription-based funding has declined due to cord-cutting and that programming remains freely available online.
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Simsbury Center — During the wreath-laying ceremony, representatives for local community media made a brief public appeal for donations, saying their operating model has been undercut by viewers dropping traditional television subscriptions.
Speakers using the acronym “SCM” said the outlet’s funding structure is based on television subscriptions and that a shift to internet-only viewing has reduced revenue, even though programming is freely available online. One speaker said, “Our funding structure is based on television subscriptions. And it's no secret people have been cutting the cord.” Organizers invited attendees to visit the outlet’s website or use a posted QR code to donate.
The appeal noted the outlet’s role in broadcasting government meetings, school events and community milestones and framed donations as essential to keeping that local coverage available. No donation targets or budget figures were provided during the remarks.

