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City of Bend previews refreshed brand and redesigned website to simplify access and boost outreach
Summary
Bend's communications staff showed a refreshed logo, colors and a WordPress-based website that reduces content clutter and emphasizes search and accessibility; staff said the site supports CCAP outreach and will launch in January.
Renee Mitchell, the city’s communications and engagement officer, told the Environmental and Climate Committee on Monday that Bend will roll out a modest brand refresh and a reworked city website in January to make information more accessible and to better support climate outreach.
Mitchell said the effort aims to "humanize the city" by simplifying language, avoiding acronyms and showing people doing the work. "We want to prioritize people-centered communication," she said, and presented the tagline the team plans to use: "1 Bend built together." The visual changes include a slightly bolder…
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