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Carta reports ridership and efficiency gains, lays out hub, redesign and TOD plans
Summary
Carta CEO Charles Fraser told Chattanooga City Council that targeted outreach and new routing technology produced a 54% year‑over‑year Caravan ridership increase and lower miles driven; Carta said $2.9 million in city match helped secure $25.5 million in grants and previewed hub, fixed‑route and TOD planning next steps.
Charles Fraser, chief executive officer of Carta, told the Chattanooga City Council on Dec. 23 that the agency’s focused outreach and recent technology rollouts produced measurable ridership and efficiency gains, and that Carta is moving forward with a multi‑year plan of network redesigns and capital projects.
Fraser said Carta activated routing technology for its door‑to‑door Caravan service last October and since then has reduced miles driven from roughly 70,000 to about 45,000 while growing ridership. “Because of this efficiency work, [we saw] an increase of ridership of 54% and a decrease in the mileage driven,” he said.
The gains come alongside other operational improvements, Fraser said: average weekday fixed‑route ridership was up about 9% year‑over‑year in October and student ridership under the “Read and Ride” program now counts about 1,700 registered students and roughly 300–400 weekday…
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