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Parks committee backs aggressive marketing approach for Jennings Pavilion event manager
Summary
The Atherton Parks & Recreation Committee voted to recommend preferring an event manager with an ‘aggressive’ marketing approach and volunteered members to review marketing plans after staff reported two contrasting RFP responses; council subcommittee will conduct taste tests and return a recommendation.
The Atherton Town Parks & Recreation Committee on Tuesday signaled a preference for an event manager that would actively market Jennings Pavilion and other park venues, approving a motion to favor the more revenue‑oriented proposal and naming committee volunteers to review marketing plans.
Staff said they had interviewed two finalists after the RFP process: one described as low‑key and focused on smaller local events, the other described as more revenue‑driven and willing to market the site for larger gatherings.…
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