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IDA marketing staff reports social-media gains, email-cleanup and Brownfields summit outreach
Herkimer County Industrial Development Agency · November 25, 2025
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Summary
Marketing staff presented social-media analytics (Facebook ~5,500 viewers; LinkedIn posts with up to 40% engagement), an email-list cleanup to ~4,122 contacts (30% open rate, 2% click-through), and plans for a virtual real-estate webpage and Brownfields summit participation.
Samantha, a marketing staff member for the agency, reported on outreach activities and analytics from Oct. 22 to Nov. 18, describing gains on Facebook and LinkedIn and ongoing website and email improvements.
"From that time frame, we had 5,500 viewers. We gained 16 followers," Samantha said while…
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