Victoria, the agency’s marketing lead, presented monthly outreach metrics and event planning to the board, reporting strong engagement on social platforms and preparatory work for the Brownfield Developer Summit scheduled for April.

She told the board that one Facebook post generated 6,985 views and another post — featuring a local school site — drew 37,731 views, 48 shares and 37 new followers. Overall, Victoria reported about 5,000 Facebook page views for the month and a higher than normal rate of non‑follower reach (reported as roughly 82.7 percent of viewers). On LinkedIn, she noted 3,967 views and 8 new followers during the November–December reporting window. Victoria said she created QR codes and event pages for the Brownfield Developer Summit and that January will be the primary month for marketing outreach to developers and potential sponsors.

Victoria also presented a mockup commercial real estate page for the agency website and said the agency will work with local real estate agents on content in the new year. She flagged the Brownfield Developer Summit’s sponsor prospects — including state agencies such as NYSERDA — and noted the IDA’s board and elected officials will have a registration code for no‑cost attendance.

The board discussed whether to boost posts to reach developers on LinkedIn versus relying on organic reach, and staff said they would consider paid promotion for major events. Victoria asked board members to complete bios and headshots for the agency website updates.

Next steps: agency staff will proceed with January outreach, finalize event pages and QR codes, and bring sponsorship and promotion proposals to the board.