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IDA marketing reports big social reach; Brownfield Developer Summit set for April
Summary
Marketing staff reported spikes in Facebook and LinkedIn engagement, creation of QR-based signup tools, and plans for a Brownfield Developer Summit in April; staff recommended targeted outreach to developers via LinkedIn and January marketing pushes.
Victoria, the agency’s marketing lead, presented monthly outreach metrics and event planning to the board, reporting strong engagement on social platforms and preparatory work for the Brownfield Developer Summit scheduled for April.
She told the board that one Facebook post generated 6,985 views and another post — featuring a local school site — drew 37,731 views, 48 shares and 37 new followers. Overall, Victoria…
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