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Visitors bureau presents Placer AI annual report showing visitor spikes tied to events
Summary
The Daviess County visitors bureau presented an annual report and Placer AI data showing major visitor spikes tied to events (Turkey Trot Sept. 7) and reported roughly $400,000 in 2024 revenue; the bureau proposed a feasibility study for a multiuse facility.
Amber, director with the visitors bureau, summarized the bureau’s annual report for commissioners on Dec. 9 and walked through Placer AI visitor analytics that track out‑of‑market visits, event spikes, and top local stops.
Amber said the bureau generated a little over $400,000 in revenue in 2024 and that advertising was the largest expense (~$100,000). She described a feasibility study that recommends an upscaled, multiuse facility potentially developed in partnership with a hotel. Using Placer AI device movement data, she identified the county’s most common out‑of‑market visitor origins and the top five local tourist stops (Gasdorf, Odenlocker, Dutch Pantry, American Table, Bub’s Pizza). Amber said the Placer data showed 406,000 out‑of‑market visits over the last 90 days and 943,000 year‑to‑date out‑of‑market visits.
Commissioners asked about how Placer collects data; Amber explained it derives from mobile apps that sell location data. Commissioners requested follow‑up reports that break out hotel stays and business‑level visits. Amber also said she sent the updated EDC contract to county staff and that the contract dates were changed while overall compensation remained the same.
