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Explore Siouxland presents visitor-impact data; council clears annual contribution via consent agenda
Summary
Explore Siouxland executive director Tyler Doherty briefed the council on tourism metrics and marketing strategy and the council approved, on the consent agenda, a deferred resolution authorizing a letter of understanding and annual contribution to the organization.
Tyler Doherty, executive director of Explore Siouxland, presented the organization's recent tourism metrics, marketing strategy and event partnerships, and described how the group is funded by a voluntary 1.65% hotel folio fee collected by participating hotels.
Doherty highlighted statewide and local numbers released by the state of Iowa and said local visitor spend and…
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