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Germantown discusses multi-video marketing campaign; commissioners asked to submit goals and a name
Summary
After a short sample video, commissioners debated how to brand and fund a village marketing campaign (options included building a dedicated brand and website, gifting content to partner organizations, or selling tiered ad packages); staff said tourism-commission funds could pay for initial work and commissioners were asked to submit purpose, strategy and a proposed name to staff before the next meeting.
Brenton, the village communications manager for Park & Rec, showed a roughly 30- to 37-second sample video and outlined a marketing approach built around producing multiple short social-media videos rather than a single clip. Brenton said a campaign could be run by village staff, posted on village accounts, gifted to partner organizations, or contracted through an agency depending on goals and budget.
Commissioners pressed for clarity on campaign purpose (drive visitors, support businesses, promote events or build general awareness), preferred branding (examples offered included 'Discover Wauwatosa' and…
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