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Experience Scottsdale reports strong Q1 engagement; staff previews budget timing and Old Town marketing investment
Scottsdale Tourism Development Commission · December 17, 2025
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Summary
Experience Scottsdale reported higher web traffic, improved occupancy and pace on group bookings; staff said no new budget packages will be proposed now and that updated 26-27 revenue forecasts and an Old Town marketing investment will be presented in January.
Rachel Pearson, vice president of community and government affairs for Experience Scottsdale, presented the first-quarter highlights of the organization—s five-year contract with the city. She said the organization ran campaigns in 20 drive and fly markets, generated more than 390,000 page views for…
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