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Western Spirit asks commission to recommend $90,000 bed-tax marketing allocation for Museum of the West expansion
Summary
Western Spirit requested a one-time $90,000 allocation from bed-tax funds to support a $160,000 marketing push for the museum—s 12,000-square-foot expansion and March 2026 grand opening; a motion to recommend the full amount was made but the transcript does not record a final vote.
Bankafier, identified on the agenda as the CEO and executive director of Western Spirit (Museum of the West), asked the Scottsdale Tourism Development Commission to recommend a one-time $90,000 bed-tax marketing allocation to support promotion of the museum—s new expansion and March 2026 grand opening.
Bankafier said the expansion adds roughly 12,000 square feet and brings the museum—s total exhibition space to about 55,000 square feet; the project raised approximately $17 million. He told commissioners the museum plans a concentrated three-month marketing effort around the opening week (presenter stated the activation as March 24…
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