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Keller relaunches "Open Rewards" pilot with $50,000 fund, staff reports near-1,000 users in first weeks
Summary
Keller staff told the Economic Development Board that the city relaunched its Open Rewards cash-back pilot on Nov. 22 with $50,000 in funding and a 10% cash-back incentive; staff reported 974 users and nearly $4,000 distributed in three weeks and said they will compile fuller data for council in February.
Keller economic development staff on Dec. 15 told the city—s Economic Development Board that the city relaunched its Open Rewards pilot on Nov. 22 with $50,000 in funding and a 10% cash-back incentive aimed at keeping sales tax dollars in Keller.
"We have $50,000, and we're giving 10% cash back," Anna, the assistant director of economic development, said during the board presentation. Staff described the program as an encouragement for residents and visitors to make retail and restaurant purchases in Keller rather than neighboring cities.
Staff reported…
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