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Commission approves idea for local brewery to feature herring run on cans

Herring Fishery Commission (Town of Lakeville/Middleborough joint commission) · December 19, 2025
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Summary

The commission agreed to let a local brewer work with the commission on artwork and informational material featuring the Middleborough–Lakeville herring run; members discussed design, QR codes and community outreach and voted to proceed with a formal proposal.

Unidentified Speaker 1, commission member, reported that Hopper Lane Brewery (local brewer) approached the commission about featuring the Middleborough–Lakeville herring run on beer cans. Members discussed options—using a fish-ladder image, a small illustration of wardens, or a QR code linking to volunteer information.

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