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Commission approves idea for local brewery to feature herring run on cans
Summary
The commission agreed to let a local brewer work with the commission on artwork and informational material featuring the Middleborough–Lakeville herring run; members discussed design, QR codes and community outreach and voted to proceed with a formal proposal.
Unidentified Speaker 1, commission member, reported that Hopper Lane Brewery (local brewer) approached the commission about featuring the Middleborough–Lakeville herring run on beer cans. Members discussed options—using a fish-ladder image, a small illustration of wardens, or a QR code linking to volunteer information.
After informal discussion, Unidentified Speaker 4 moved to authorize discussions and a design review with the brewer; Unidentified Speaker 2 seconded. The commission called the vote and members responded in the affirmative. "I would be in favor of him featuring the herring," said Unidentified Speaker 3 during discussion, and members agreed they would provide input on design and informational copy.
Members emphasized the design should celebrate the herring migration rather than imply official endorsement of a town department; Unidentified Speaker 3 clarified, "By featuring it as the Herring Run, it's not like he's featuring the town department on his cans." The commission authorized staff to meet the brewer and report back with a formal proposal to approve.
Next steps: staff will meet the brewer and review designs, including potential QR-code content linking to volunteer opportunities and herring-run information, and return with a formal proposal for approval if needed.
