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Board approves dynamic pricing for Gatlinburg Golf Course; sets maximum green fees
Summary
The commission approved a resolution moving the Gatlinburg Golf Course to dynamic pricing, establishing maximum green fees of $110 for 18 holes and $60 for nine holes after noon with manager-and-city-manager oversight for actual rates.
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The Gatlinburg Board approved a resolution to change the Gatlinburg Golf Course fee structure from fixed rates to a dynamic pricing model tied to demand and seasonality. Matt, a golf course representative, told the board the resolution sets maximum green fees at $110 for 18 holes and $60 for nine holes after noon; actual rates may be lower depending on demand and weather and require city manager approval for adjustments.
"The purpose of this change is to operate a flexibility and pricing based on market demand, seasonability, key time availability," Matt said. Commissioners moved and seconded the resolution and approved it by voice vote.
Staff framed the change as a way to respond to upcoming projects and operational needs while maintaining oversight and transparency; no specific revenue projections or rate schedules were provided in the meeting transcript.

