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Committee reviews Seaside marketing results, guide production and budget-request timeline
Summary
Staff reported campaign and web metrics — web users up 98%, email signups up 176% and 85,000 guides distributed to date — described ad buys (KGW, KING, Cairo) and upcoming guide proofs; committee discussed hiring a part‑time staffer and a Dec. 28 budget‑request deadline for next fiscal year.
Staff presented the tourism bureau’s financial and marketing review through November, reporting that the recent Seaside holiday campaign produced substantial web traffic and lead growth while remaining a relatively modest ad spend. Highlights cited by staff included 98% growth in web users, 73% growth in sessions, a 176% increase in email signups and 85,000 printed guides distributed through November.
Staff listed paid media and vendors: paid search…
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