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Waco updates council on convention center handoff to Legends Global; early year shows mixed results and capital investment
Summary
City staff briefed council on the December 2024 transition of the Waco Convention Center to Legends Global, reporting a 10‑year management contract with a $120,000 FY25 fixed fee, a $750,000 two‑year capital commitment from Legends and $409,648 spent or approved so far; FY25 was a "stub year" with revenues below budget but a positive Convention Services Fund balance overall.
City staff told the Waco City Council that the Waco Convention Center began private management under Legends Global on Dec. 1, 2024, and that the first year should be judged as a transition or "stub" year because many large conventions book 18–36 months in advance.
"Legends inherited the sales pipeline," Hannah Anderson, the city’s assistant destination development officer, said, noting the firm focused on short‑window bookings and operational improvements during the handoff. Anderson said the city and Legends worked 285 leads in the first…
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