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Menifee economic development office outlines strategy, highlights Commencal bike showroom

December 18, 2025 | Menifee City, Riverside County, California


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Menifee economic development office outlines strategy, highlights Commencal bike showroom
Acting Mayor Pro Tem Carwin and the Menifee City Council heard a quarterly economic development update from Kayla Charters, the city’s economic development manager, who described a four‑part approach: business attraction, business retention, job creation and revenue generation.

Charters said the city estimates "$2,200,000,000 in unmet needs" from sales‑tax leakage and pointed to recent wins the city hopes will reduce that gap: the purchase of roughly 400 acres known as Menifee Hills for trail and tourism development, health‑industry tenant activity and 384 newly registered businesses during the year. "We are fully staffed and fully focused," Charters said, and she told council staff will return with a formal economic development strategy in the first quarter for council consideration.

The presentation included a brief business spotlight for Commencal, a mountain‑bike manufacturer with a U.S. location in Menifee. General Manager Joe Moore said Commencal has a showroom, demos and fitting services and encouraged residents to "stop by anytime" to learn about products and demo programs. "We're a mountain bike brand, been around for over 25 years," Moore said.

Charters described several ongoing initiatives intended to support local businesses, including a Menifee Business Bridge program that connects economic development staff to businesses at certificate‑of‑occupancy, expanded business visit programs, promotion of Menifee Restaurant Week and an award‑winning Citizens Academy. She also flagged upcoming tenant announcements for industrial sites in the city’s northern area and said the city is positioning Menifee Hills as a regional mountain‑biking destination.

Council members asked a brief procedural question about whether separate projects shown in a graphic (Dutch Bros and Wienerschnitzel) were the same development; Charters said they were separate and offered to follow up with additional project timing.

The city plans to return with a written economic development strategy and more tenant announcements in the coming months.

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