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City/BID cites higher attendance, longer visits for Small Business Saturday
Selma Business Improvement District (BID) · December 9, 2025
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Summary
Placer AI estimates show downtown visits rose from about 1,000 in 2024 to 1,700 in 2025 and average dwell time increased from 61 to 108 minutes, an indication BID and city leaders say can support future grant requests and business outreach.
BID and city staff reviewed anonymized Placer AI data for the recent Small Business Saturday event and reported a marked increase in estimated visits and time spent downtown.
The dataset presented shows an estimated 1,000 visits in the downtown area for the 2024 event…
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