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Clay County board discusses funding a marketing position to recapture students
Summary
At a Dec. 16 workshop, board members debated creating an allocation for a dedicated marketing position to win back students lost to scholarships and private schools; supporters cited examples and return-on-investment math, while others urged first reviewing district data and program offerings.
At a Dec. 16 Clay County School Board workshop, trustees discussed allocating funds for a dedicated marketing position intended to help the district regain students lost to scholarship programs and private schools. Proponents said a small increase in enrollment would quickly offset the position's cost; opponents and district staff urged examining current efforts and enrollment data before committing funds.
Supporters, including Speaker 5, said the district loses thousands of potential dollars when…
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