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Parks & Recreation board reports high engagement, NPS 81 for aquatics and continued programs
Summary
The Parks & Recreation Board reported an 89% attendance rate, a net promoter score of 81 for aquatics, increased membership revenue, multiple community events and plans to strengthen partnership with Carrollton‑Farmers Branch ISD.
The Parks & Recreation Board presented a year‑end update to Farmers Branch City Council on Dec. 16, reporting broad community engagement and program growth.
Park Board Chair Adrienne Young and Parks Director Robert Diaz said the board logged an 89% attendance rate, supported 16 pop‑up events during Parks & Rec month, and helped run community activities including Burke Park tours and the Christmas festival. Diaz noted the aquatics and recreation center achieved a net promoter score (NPS) of 81 and that membership and aquatics revenue rose by low single digits.
Young described plans to strengthen the board’s partnership with Carrollton‑Farmers Branch Independent School District and to continue expanding programming across age groups. Councilmembers commended the board and asked operational questions; Councilman Neal specifically asked about the community garden’s status and was told it remains in its current location and is budgeted for continued support.
No formal action was required; the presentation closed with council expressions of appreciation for volunteers and staff.
