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Consultants urge mixed-use zoning, target retail as water and sewer arrive on Manchester Road
Summary
Envision Group presented a market analysis recommending horizontal mixed-use (MU3) zoning for Manchester Road, advising the city to reserve land for retail and commercial uses and coordinate zoning changes with an impending water/sewer buildout and developer outreach.
The Envision Group told New Franklin City Council that new water and sewer lines make the Manchester Road corridor viable for targeted redevelopment, and recommended zoning and incentive steps to capture modest retail demand while supporting future housing.
Sean Persick of Envision said the firm’s market analysis used cell‑location data and commercial databases to map true trade areas and household purchasing power, estimating household incomes roughly in the $76,000–$82,000 range in key trade zones. Persick said the analysis found “a handful of business sectors” with excess demand — health and personal services, general merchandise, and restaurants — and recommended that council…
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