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O'Fallon council approves Placer AI subscription after public privacy concerns
Summary
The O'Fallon City Council authorized a yearly subscription with Placer Labs Inc. for Placer AI foot-traffic analytics after public comment warned of privacy risks; staff said the city receives only aggregate subgroup analytics. The motion passed with three 'no' votes.
The O'Fallon City Council on Nov. 17 approved a resolution authorizing the mayor to execute a yearly subscription with Placer Labs Inc. for Placer AI, a service that provides foot-traffic and visitation analytics.
The approval followed a public comment from Stephanie Craft Shealy (Ward 3), who urged the council to pause before continuing the subscription and pressed for clear limits and auditability. “The kind of location data that Placer AI relies on can reveal…
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