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Lake County Schools rolls out marketing push to retain students and win back departures
Summary
Communications staff presented a marketing plan that includes refreshed enrollment pages, school 'brag sheets', promotional videos (many produced with TV students), and targeted YouTube/Google ads; the district expects modest enrollment returns and is seeking partnerships and modest seed funding to scale work.
Lake County Schools' communications team presented a strategy intended to slow student departures and attract students back to district schools, combining digital advertising, branding consistency, video content and customer-service improvements.
The district cited Martin County’s recent rebranding as a case study: according to the presentation, Martin County regained 189 students in one year — roughly $1.7 million in funding at an estimated $9,000 per…
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