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Eagle Pass council adopts new mission, vision and tagline developed with community input
Summary
Council approved Mission option 3, Vision option 3 and tagline option A — including the tagline 'Eagle Pass rooted in culture and rising with purpose' — and endorsed community participation in branding elements such as a mascot and elevator pitch.
The Eagle Pass City Council on Dec. 9 approved a renewed city branding package that includes Mission option 3, Vision option 3 and tagline option A after staff presented options developed with community input.
Communications staff described several mission and vision options and reported community feedback on taglines and an elevator pitch used at regional outreach. Council members signaled broad support for Mission and Vision option 3 and for the tagline option A, which staff summarized as “Eagle Pass rooted in culture and rising with purpose.” Council discussed mascot design options and asked staff to return with community naming and outfit-change ideas for mascot appearances.
Councilwoman Ramon moved approval of the selected mission, vision and tagline, and council voted unanimously. Staff said the selected language and brand elements will be used on the city’s rebuilt website and promotional materials and that community engagement will continue for mascot naming and rollouts.
