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La Porte approves marketing agreements with Great News Life and Travel Indiana
Summary
The board approved a three-year renewal with Great News Life at $9,350 per year and a Travel Indiana placement agreement, citing benefits to tourism and local businesses; members asked for measures of impact going forward.
The La Porte Board of Public Works and Safety approved two communications agreements on Dec. 2 intended to promote the city and its events.
Staff presented a one-year offer from Great News Life at $9,350 and requested approval to lock in the same annual rate for three years. A board member moved to approve a three-year contract at the same rate, the motion was seconded and the board approved. The communications director said budgeted funds are available and that the firm produces event coverage, social-media support and occasional newsletter content.
Separately, a Travel Indiana agreement to place city content in a statewide travel magazine was presented and approved. Board members discussed measuring the partnerships’ impact; one member asked whether the city could obtain empirical data about subscriber reach and conversion. Staff said some metrics exist and that the communications director can provide additional reporting in future quarters.
Board members said promotional efforts help attract visitors and support local businesses and civic tourism events.
Next steps: communications staff will execute contracts and seek follow-up metrics to share with the board.
