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Verona board reviews Daktronics video scoreboard proposal; administration will return with pricing and procurement details
Summary
Administrators and Daktronics representatives outlined a sponsorship-funded video scoreboard for Verona Area High School with an estimated total cost near $400,000 and warranty/installation details; the board asked for competitive pricing documentation and financing options and did not vote on the project tonight.
Administrators on the Verona Area School District board on Dec. 15 presented a Daktronics proposal to install a video scoreboard at the district—s main competition field, saying outside sponsorships would fund the project and that taxpayers would not be asked to pay for initial construction.
The presentation, led by district staff and Daktronics representatives Chris Zakowski and George Bench, described the manufacturer—s lead times and warranty offers. Chris Zakowski said manufacturing typically takes "about 8 to 10 weeks" and that on-site hanging takes only a few days, and he noted the company offers a five-year warranty with parts often covered for longer. Administration estimated the total project in the neighborhood of $400,000, splitting roughly $300,000 for the board and around $100,000—130,000 for installation and wiring.
District staff framed the project as sponsorship-driven rather than taxpayer-funded. "In general, this would not have a taxpayer impact whatsoever," an administrator said, describing a model in which multiple sponsorship tiers (a platinum tier the presenters cited near $15,000 a year and lower tiers down to about $3,000 a year) would pay the costs and ultimately generate revenue for the district after the scoreboard is paid off.
Board members pressed for more detail on procurement and competitiveness. Members asked Daktronics to provide documentation demonstrating competitive pricing through purchasing cooperatives or to show internal pricing breakdowns; several directors said they would consider an RFP if cooperative pricing did not provide adequate comparators. The Daktronics team also discussed financing approaches, including a lease option that could be paid through sponsor revenues, and estimated an interest rate in the 5.5—6% range on lease financing mentioned during the presentation.
Administration said it will return in the coming weeks with a revised proposal that includes funding-pathway detail, warranty and maintenance cost projections, and clearer procurement comparisons. The board did not take a formal vote on the scoreboard proposal at the meeting and asked for that additional information before any action.
