Rialto’s holiday festival offered family activities beyond the parade: a staffed "snow hill," a snow globe photo attraction and two entertainment stages. Parks and Recreation Director Cynthia Alvarado said staff brought in 60 tons of ice to build the feature, and the department charged a wristband fee to use the snow hill.

"We brought in 60 tons of ice to make our snow hills," Parks & Rec staff said, and organizers added that wristbands for the snow hill are $7 for the day and provide access to the four-lane slope and an adjacent play area. Parks & Rec staff asked attendees to check in at the Parks & Rec booth near the Civic Center for wristbands and information about staged performances.

Public-safety officials used the festival platform to share seasonal safety reminders. Officer Calderon of the Rialto Police Department advised visitors to "try to park your vehicles in lit areas, lock your vehicles at all times, and try and cover some personal belongings" and suggested keeping keys at hand when returning to parked cars. Interim Fire Chief Chris Jensen warned about cooking-related fires and electrical hazards, saying people should "pay attention to, when you're cooking" and keep live trees watered and circuits checked.

Festival programming also included food vendors, community booths and performances; organizers said much of the festival programming is free while some attractions (the snow hill wristband) require a small fee. The stage presentation with elected officials and Santa concluded with a countdown and the ceremonial tree lighting.