Terrence McCann, chief executive officer of Visit Santa Cruz County, updated the Board of Supervisors on the county’s tourism marketing district (TMD) activity and performance for FY24–25. McCann told the board the organization operates on an annual budget of roughly $3.6 million funded by the lodging‑industry TMD and manages a staff of 10 to market the county to drive visitors and hotel stays.

He said aggregated occupancy was down 1.3% while average daily rate rose 1.7%, producing a 7.11% drop in aggregated revenue. McCann highlighted media outreach that included national and international placements and told the board the agency’s paid‑ad equivalency for editorial coverage approached $31 million. He previewed a planned 750‑square‑foot visitor center with neurodivergent‑friendly features, a sensory room and quiet space, and said Visit Santa Cruz County has committed $60,000 to the Bay Area Host Committee for FIFA World Cup‑related activities and a county ‘Find your awe’ campaign.

Public comments praised the accessibility features and urged careful handling of visitor‑data and privacy questions raised by recent studies; board members thanked McCann and asked staff to work with cities and chambers on district‑level activation.