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Board approves advertising renewals, PIO to pursue mailer and nonprofit postage rate
Summary
The council approved advertising renewals (Smartline, static indoor ads, and a six-month Lamar billboard agreement) and the PIO reported staff have approval to pursue up to $60,000 for a county mailer and will seek a nonprofit mailing rate to reduce costs.
The PIO reported that staff have approval to spend up to $60,000 on a 6x9 county mailer and are exploring a nonprofit mailing rate that could cut costs by several thousand dollars.
"We've been approved for up to $60,000," Speaker 4 said while describing vendor discussions with Tricor and a contact who may help secure a nonprofit postage discount. Speaker 4 also explained that printing through a state print shop that uses inmate labor is an option the county has used before and could reduce printing costs.
On advertising, Speaker 4 detailed three renewals: Smartline Advertising (six-month contract, $1,770), social indoor static ads (same price as last year, $7,800 for 40 locations), and options for Lamar billboards (6-month rotations or annual 52-week option at about $13,800). Speaker 3 moved to approve the first two contracts and a six-month contract with Lamar to allow staff time to compare other providers; the motion passed by roll call.
Roll-call responses listed in the meeting record include "Lori Fippo" and "Kelly Haley" among those recorded voting yes; the chair announced the motion passed. Staff will return with a list of available Lamar locations in ZIP codes 37129 and 37130 and finalize renewal terms in January.
