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Seed Peace outlines free and discounted direct primary care pilot for farmers

Ag Behavioral Health Working Group · December 24, 2025
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Summary

Seed Peace described a pilot to connect agricultural workers with discounted direct primary care and agriculture-informed behavioral health, with a simplified application for people on government benefits or with adjusted gross income at or below $75,000. Co-founder Bob Piscura related personal loss to underline access gaps.

Bob Piscura, co-founder of Seed Peace, told the Ag Behavioral Health Working Group that his organization is pursuing a simple, low‑barrier model to connect farmers with medical and behavioral health care. "We—ve got some professionals who have agreed to discount their services," Piscura said, describing a program that partners discounted clinicians with farmers who lack affordable access.

The effort pairs clinicians trained in "agriculture‑informed therapy" with a direct primary care (DPC) approach, Piscura said. DPC, explained Dr. Emily Zirba, a primary care physician working with the project, charges a monthly subscription fee and gives patients more direct access to their clinician. "They pay a…

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