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Middleton advisory committee outlines outreach push for Bike Week and community rides
Summary
At a Middleton advisory meeting, members discussed expanding Bike Week outreach with larger community rides, family-friendly and smaller themed rides, business discounts, repair pop-ups and route mapping; staff asked members to submit route suggestions for maps and tourism materials.
Members of a Middleton active-transportation advisory committee spent most of the meeting on outreach plans for the city's active transportation program, focusing on Bike Week events, community rides and digital tools to track participation.
The committee heard that the community ride during Bike Week (the first week of June; the community ride has historically been held on June 1) drew a large turnout — "75 or 80 people," said Speaker 5, a committee member — and that larger rides will require additional ride leaders and traffic control. Speaker 5 said having both a…
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