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Downtown board approves up to $50,000 to hire marketing and PR firm
Summary
The City of Clearwater Downtown Development Board voted unanimously Dec. 1 to authorize staff to procure a marketing and public‑relations firm with an initial budget not to exceed $50,000, aiming to boost downtown identity and help manage construction impacts and event promotion.
The Downtown Development Board on Dec. 1 authorized staff to solicit and contract with a professional marketing and public‑relations firm with a budget not to exceed $50,000 to lead downtown branding, digital marketing, public relations and event promotion.
Jesus Nino, CRE executive director, told the board the initiative aims to create a unified downtown identity, increase visitation and support businesses through multiple planned construction projects. Nino said staff envisions a month‑to‑month retainer model with…
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