Molly Alexander, owner of Elgin Dry Goods and retail consulting firm ITP Consulting, urged Elgin residents on 78621 Live to support downtown merchants on Shop Small Saturday, the Saturday after Thanksgiving.

Stacey Ford Osborne, the city’s acting public information officer, hosted the segment and closed with a reminder that downtown businesses will open at 8 a.m. on the event day.

Alexander said Shop Small is ‘‘the Saturday after Thanksgiving and a time when all of us are shopping and thinking about Christmas and being with family.’’ She described the campaign as a way to make ‘‘intentional’’ spending choices that can lift small businesses beyond a single day: ‘‘If I have a choice, on that Saturday to walk into a small business and spend money, that will lift up that small business every day of the year.’’

Alexander, who moved to Elgin in 1990, said she served three years as the city’s Main Street manager, runs Elgin Dry Goods (in downtown Elgin for 11 years) and works with downtown organizations nationwide. She described Shop Small as a movement that began in Austin more than 15 years ago and later gained national visibility after sponsorship from American Express.

The segment highlighted a list of downtown businesses that plan to welcome shoppers, including Lo Fi (coffee and breakfast), the Painted Raven (arts and crafts), Dorothy’s Jewelry, a local floral shop, Elgin Dry Goods, the Owl, Elgin Emporium, a downtown thrift store, a vintage shop, ATX Jerky, and a cards-and-gifts store near Prosperity Bank. Alexander also mentioned a newcomer, Things Celtic, which relocated to downtown in July.

Stacey Ford Osborne described a recent community-services tour that began at Lo Fi and led participants to discover downtown shops and restaurants; she said the tour convinced staff to spend locally. The segment closed with Osborne’s call to action: ‘‘So get out and support your small businesses this Saturday in Downtown Elgin 8 a.m.’’

No formal city action, vote, or policy change was proposed during the segment; it served as public information and promotion of a community retail event.