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ECU team presents destination-marketing plan urging unified brand and social-media strategy for Nashville, N.C.
Summary
East Carolina University presented a destination-marketing plan recommending unified branding ('Nashville NC'), a social-media working group, influencer outreach and a part- or full-time social-media manager to promote the town's outdoor-recreation assets. Council received the report for later action.
East Carolina University consultants presented a destination-marketing plan and social-media toolkit to the Town of Nashville council on Dec. 9, urging strategies to promote the town’s outdoor-recreation assets and attract visitors.
Emily Jaeger of East Carolina University said the team conducted two site visits and a farmer’s-market survey that produced 90 responses — about 58% residents and 42% regional visitors — and identified the town’s “small-town…
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