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Visit St. Pete Clearwater outlines FY25 wins and early plans for 2026 brand campaign
Summary
Visit St. Pete Clearwater highlighted FY25 marketing wins — storm response, Ampersand campaign, sports partnerships and a new Gulf to Bay magazine — and said a refreshed Ampersand will continue until a new brand campaign launches in early summer 2026.
Visit St. Pete Clearwater officials told the Tourist Development Council on Dec. 17 that marketing efforts in fiscal 2025 positioned the county to recover after summer storms and set the stage for a major brand push in 2026.
“Katie Bridges, director of advertising and promotions, said the immediate ‘Still Shining’ response helped reassure visitors after the storms, and the Ampersand campaign, launched in January, broadened the…
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