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Cottage Grove Food Truck Festival drew thousands; event netted roughly $4,900 for CVB
Summary
Organizers reported 34 food trucks on site Sept. 13, attendance estimated at 13,000–15,000, $14,000 in registration revenue, $6,500 in paid sponsorships and an overall profit of about $4,900 to be reinvested in CVB marketing.
An event presenter reported to the Discover Cottage Grove board that the Sept. 13 Food Truck Festival at Kingston Park met goals for vendor participation and produced a modest net to boost CVB marketing. The presenter said 35 trucks registered and 34 arrived after one breakdown; attendance was estimated between 13,000 and 15,000.
Financially, organizers reported about $14,000 in registration revenue, roughly $6,500 in paid sponsorships (below a $8,000 sponsorship goal) and approximately $3,000 from the marketplace vendor area. After expenses, the event produced just over $4,900 in profit, which the presenter said will be rolled into the CVB budget for future marketing.
Board members asked whether the marketplace has a cap on vendors; the presenter said there is currently no cap and the field can accommodate more vendors. Directors also asked about the festival hours; the presenter said hours were shortened from a 7 p.m. close to 6 p.m. this year to assist vendor cleanup and because it gets dark earlier in September.
No formal action was taken on the festival recap; the board received the report and asked clarifying questions about vendor capacity and hours.
