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Riverbank hears plan to strengthen tobacco retail license after youth purchase survey finds 21% noncompliance
Summary
Public health presenters told the Riverbank City Council that one in five local stores sold tobacco without checking ID; council and the public signaled support for updating the city’s 2015 tobacco retail license to add enforcement funding, flavor definitions and proximity limits.
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Riverbank City Council on Dec. 9 heard a presentation from the California Health Collaborative that urged the city to update its 2015 tobacco retail license to better protect youth and fund enforcement.
Jorge Yapes, a Riverbank resident who represents the California Health Collaborative, said the group collected local data showing that youth can still obtain tobacco products in Riverbank. “In Riverbank, 1 in 5 stores, 21%, sold, without asking for ID,” Yapes said, adding that the city’s ordinance calls for a license fee that was never set and that without a fee “it is difficult to consistently fund compliance checks.”
David Cisneros, who works with Yapes on the Collaborative’s Compromiso Adelante project, summarized studies showing stronger TRLs are associated with lower youth smoking and vaping. Cisneros described model policy elements the city could adopt, including clearer definitions of flavored products, proximity restrictions to schools and parks, density caps, minimum pack sizes, advertising controls and a license fee to pay for compliance work. He also noted a forthcoming Attorney General “unflavored tobacco” list to help enforcement officials identify products covered by the state flavor ban.
A Riverbank High School student, Carly Gonzer, testified during public comment that local retailers and flavored products are targeting youth. “I ask you to take action today to update the tobacco retail license in Riverbank to be more comprehensive and to protect the youth in this city,” Gonzer said.
Council members and staff asked technical questions about fee structure and enforcement. Presenters said they would provide the slides and a TRL fee calculator to staff. Several council members and members of the public expressed support for a full review of the ordinance; council did not take a formal vote on an ordinance change at the meeting but expressed majority support to have staff bring a draft back for discussion.
Next steps: presenters said they will email the full report and implementation materials to council; staff will coordinate with council members who requested follow‑up so the item can be placed on a future agenda for ordinance language and fee considerations.

