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Select Board asks staff to seek market options for Soofa‑style digital kiosks after privacy and revenue questions
Summary
Town communications staff briefed the board on Soofa kiosk data collection (Wi‑Fi probe counts only), a seven‑year revenue share of about $17,812, a detection radius of roughly 30–100 feet, and an expiring contract; the board voted to instruct the town administrator to begin an RFP to evaluate alternatives.
The Select Board on Dec. 16 instructed the town administrator to begin a procurement process to solicit market options for Soofa‑style digital kiosks after a staff presentation about privacy, data, and revenue.
Communications officer Christina Metcalfe summarized answers provided by Soofa: the kiosks capture anonymous Wi‑Fi probe‑request counts (no device IDs or Bluetooth), advertisers receive ad‑performance reports…
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