Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Council introduces digital‑display ordinance, approves multiple development agreements with community‑benefit conditions
Summary
Council introduced an ordinance creating a limited Digital Display District on the Promenade and at Santa Monica Place and approved several development agreements that require a one‑time community payment, annual revenue share or minimum guarantee, content limits and occupancy thresholds; Councilmember Raskin recused from the digital‑signage votes.
After extensive public comment, the Santa Monica City Council on Dec. 16 introduced an ordinance to create a limited Digital Display District (Promenade corners and up to four displays at Santa Monica Place) and approved several corresponding development agreements (DAs) that set financial and operational conditions for digital signage.
Key ordinance and DA elements approved at first reading and in subsequent DA votes:
- Locations and size: The district confines displays to corner buildings on the 3rd Street Promenade (one display per corner building) and up to four displays at Santa Monica Place. Standard maximum face size is 1,000 square feet; one proposed board at the mall is 650 square feet and receives a proportionate fee reduction.
- Community benefits and revenue: Each full‑size board is required to pay a $500,000 one‑time community contribution upon permit/installation (escalating 3% annually if payment is delayed past June 30, 2027) and to provide either 20% of gross annual advertising revenue to the city or a minimum annual guarantee (MAG) of…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
