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CVB presentation: Aberdeen reports stronger occupancy, broad digital reach in 2025
Summary
The Aberdeen Area Convention & Visitors Bureau reported stronger hotel occupancy and extensive marketing reach year-to-date 2025, citing site analytics and campaign impressions and explaining visitor-tracking via a $2 occupancy fee and Placer.ai.
Aberdeen — The Aberdeen Area Convention & Visitors Bureau (CVB) gave the city council a year‑to‑date marketing report on Dec. 22, detailing web and campaign metrics, occupancy trends and how the CVB tracks visitors.
Casey, presenting for the CVB, said vacation pages received about "91,000 users, 89,000 of them new users" with nearly 360,000 page views for vacation…
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